For their next campaign, we explored the idea of how different people can have different moods around the same event, using emoji heads and lyricism to ensure memorability.

Next, they asked us to launch Melts in India. So, we positioned it as the perfect grab-and-go meal, depicting as a delicious, easy, eat no matter what you do.
No interruption, only satisfaction!

We even created disruptive reels, highlighting just how desirable a Melts could be.

Credits:
Agency: Creativeland Asia
Client: Pizza Hut India

Founder & CEO: Sajan Raj Kurup
CCO: Abhijat Bharadwaj
Executive Creative Directors: Shyam Nair, Aditya Sunilkumar & Sushant Barua
Creative Director: Ramachandra Patil
Account Director: Anvita Arora
Associate Creative Directors: Gurdiksha Kaur, Vivek Buchude, Abhimanyu Lad
Copywriters: Juhi Shah, Shivani Vishwakarma