Hello!
I’m Adi (pronounced ah-dee) an Indian born, English copywriter.
Advertising for me has always been about connections. Not the kind that opens doors for my career (sadly) but more the kind that involves banging my head at two completely different concepts till they’re seamlessly bent into a single, cohesive, and often times extraordinary creative solution. Like banking and YouTube; or advertising and AdBlocking; Ideas for me are about making unheard of & unthought of connections like these that make you go, “How does this not exist yet?”
In my ten years in advertising, I've worked on award-winning and client-pleasing work for brands including Netflix, Pizza Hut, Godrej Capital, Raymond, Milka, Niantic, Eurowings, McDonald’s, Danone, Henkel, Unilever, PepsiCo, Budweiser, Red Bull, Dove, Yves Saint Laurent, Puma and Comedy Central.
I’m currently working as an Executive Creative Director at Creativeland Asia, Mumbai.
If you’d like to chat, do get in touch.
Thanks!
Adi
Work Experience
Creativeland Asia, Mumbai
Executive Creative Director
Netflix, Uniqlo, Pizza Hut, Raymond and Godrej
August 2022 – present
The Glitch, Mumbai
Sr. Creative Director
LinkedIn, Hotstar, Hinsutan Unilever
March 2022 – July 2022
Scholz & Friends Hamburg, Germany
Sr. Copywriter
Milka, Niantic, Eurowings, Danone, Henkel, Vodafone, McDonalds
December 2017 – February 2022
BETC / Deutsch Inc.
Creative Intern
Danone, Air France, Amnesty International, DraftKings, Yves Saint Laurent
October 2016 – June 2017
Jack In The Box Worldwide, India
Copy Supervisor
Pepsico, Unilever, Budweiser, Red Bull, Britannia
July 2013 – September 2016
Jack In The Box Worldwide, India
Copywriter
Pepsi, 7UP, Adobe, Vaseline, Budweiser, Red Bull, Puma, Comedy Central, Epic Television Network
July 2012 – July 2013
Awards and Recognition
2022/23
Abbys (Digital) – Bronze
Abbys (Use of Tech) – Silver
Kyurious D&AD (Digital) - Blue Elephant
2020/21
Cannes Young Lion (German Print representative) – Shortlist
2019
ADC Germany (Outdoor) – Bronze
ADC Germany (Print) – Bronze
Cannes Young Lion Germany – Digital finalist
2018
Clios – Silver
D&AD New Blood Awards – Wood Pencil
Golden Award of Montreux – Gold
2017
Luerzer's Archive Student Of The Year Nominee
D&AD New Blood Awards – Yellow Pencil
ADC Germany – Gold
ADC Germany – Bronze
Clios – Silver
New York Festivals – Silver (Digital)
New York Festivals – Silver (PSA)
New York Festivals – Finalist
One Show Young Ones – Bronze
ADC Global – Merit
Andy Awards – Shortlist
Applied Arts Mag – Winner
Graphis Awards – Merit
Golden Award of Montreux – Finalists
Future Award – Finalist
ADSTARS Awards – Finalists
2012-15
D&AD Kyoorius Awards – Blue Elephant
ABBY – Gold
ABBY – Silver
ABBY – Silver
ABBY – Silver
ABBY – Bronze
IDMA – Gold