Godrej Capital
Godrej Capital wanted to introduce a business loan and announce it in a way that would get the market talking. So, we personified the load of other loans with bank executives sitting on the heads of poor consumers.
When asked to promote their Third party loan insurance plans, we even created a character called Mr Super Sure Sinha.
Credits:
Agency: Creativeland Asia
Client: Godrej Capital
CCO: Anu Joseph
Executive Creative Directors: Aditya Sunilkumar & Sushant Barua
Creative Director: Ramachandra Patil
Account Director: Arpa Chitrangna
Associate Creative Directors: Vivek Buchude, Abhimanyu Lad
Copywriters: Juhi Shah, Shivani Vishwakarma