DraftKings wanted a cost-effective way to communicate their various offerings.
To achieve this flexibility, we developed a modular format using highly stylized imagery of iconic football plays.

We further created the character Dr. Aftkings who diagnoses the most common fantasy sport problems
and prescribes DraftKings as the obvious cure.

Credits:
Agency: Deutsch, New York, USA
Client: DraftKings

Chief Creative Officer, North America: Pete Favat
Chief Creative Officer, New York: Dan Kelleher
Executive Creative Director: Pete Johnson
Creative Director, Art: Marques Gartrell
Creative Director, Copy: Heather English
Art Director: Krishnan Karunanidhi
Intern, Copy: Aditya Sunilkumar
Intern, Art: Ryan Leckie