Launched Durex’s latest product innovation, Durex Smooth Glide condoms with 2x water-based lube through an extensive Social media campaign centred around the coined phrase “Ahgasm”, leading up this DVC.

Credits:
Agency: Havas Creative Worldwide India
Client: Durex

CCO: Anupama Ramaswamy
Executive Creative Director: Aditya Sunilkumar
VP: Arjan Soni
Account Director: Sakshi Behl