To capture the joy of eating a Good Day, we created Happy Singh, a goofy, loveable character who strangely seems…unhappy?
We then invited fans and followers to suggest ways to make Happy happy again.

We also integrated the players of the IPL franchise Kings XI Punjab into Happy’s storyline, as they tried ways to make him happy again.

Credits:
Agency: Jack in the Box Worldwide, Mumbai
Client: Britannia Good Day

Creative Director: Ashish Patkar
Creative Director: Prasanna Devadigga
Art Director: Krishnaa Gada
Copywriter: Aditya Sunilkumar