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Henkel asked us to help them launch Barnängen - a Scandinavian brand with a range of body and hair care products. So we decided to adopt the Swedish philosophy of Lagom, a word for when things are “just right” and have it reflect in our products and communication.
Credits:
Agency: xxx
Client: xxx
Chief Creative Officer: xxx
Executive Creative Director: xxx
Creative Director: xxx
Art Director: xxx
Copywriter: xxx